woom

Challenge

Boost the brands recognition by creating personal stories and photography that would emphasize the uniqueness and key features of woombikes—an austrian start-up that sells bikes for kids.  

Implementation

We worked together with authentic mom & daddy bloggers from german speaking regions (and further) and told them that all they needed to do was to capture their kids going on adventures. The created content gave people a completely new perspective—allowing them to see the world through the eyes of a small child again. The result was very natural and emotional content.

Influencers

GUI_ - KALEY ANN - MINI & ME - NADINE TSCHINKE - PAREZ - ROCK MY DAY - SOMMERSPROSSENZEIT - WAS FÜR MICH