Huawei photo contest

#veränderedeineperspektive

 

Challenge

Build recognition for the brand through great photography that emphasises the technology in the new device.

 

Implementation

In partnership with Berlinstagram we worked with Ignant, This Ain't Art School and a number of Influencers to organize a photo contest for Huawei in Germany (@huaweimobilede), we asked the community to be creative: The theme for the competition was to look at reality ‘From Different Perspectives’. Our main idea for HUAWEI was to have a less commercial approach and instead of inviting the “biggest” German Instagram influencers, we wanted to focus on the creative, more artistic photographers, we wanted content truly inpiring and with quality. It worked!

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Images by ambassadors