GetYourGuide saw the opportunity to leverage Social Media to grow their ROI. GetYourGuide approached us to refresh their social media to help build brand recognition and establish the brand as authentic, laid back and exciting. The primary goal was to make GetYourGuide to be synonymous with exciting experiences within cities.
Our work with GuideYourGuide started with a 3 month Social Media Management contract and has flourished into a long term partnership with a continous feedback loop creating an iterative process with a focus on Social Media Strategy, Campaigns, Consulting on customer service, Content Packages, workshops, digital marketing, and more.
We adapted our approached to the Buyer Persona of GetYouGuide as well as by identifying trends on Social Media and using AB testing to identify the type of content that our audience engaged with the most. This lead us to build an influencer community who provide weekly content that we adapt into engaging, innovative and fun content.
Since the beginning of our partnership we have had constant organic growth of 200 followers per week on Instagram, starting with 1.400 followers and now over 6000. We grew by 330% in 5 months. On Facebook we increased Reaction Rate by 400%.
Our Partnership with Oliver Vegas (@ovunno) is just one example of the influencers and content creators we worked with to generate outstanding content for GetYourGuide. They delivered content to us and we created various content styles, such as Facebook posts, Instagram posts, Instagram Stories and Instagram ads.
GetYourGuide gave us the opportuntity to experiment with Vertical Video. We combined existing content, in house creation, influencer content and content creator content to create compelling and engaging videos that really stand out when people are scrolling through their Instagram Stories. This content was used for normal Instagram Stories on the GetYourGuide Instagram and for Instagram Ads.